Sales enablement
As Content Marketing Manager at Vouch and Senior Content Marketing Manager at Jetty, I helped create resources that aligned sales with product value so reps had the tools they needed to engage prospects, accelerate deal cycles, and sell with confidence.
PROJECT
Automated Marketing one-pager
Challenge
Increase adoption of Automated Marketing, a Jetty Deposit add-on that helps leasing teams convert more renters.
Solution
Create a one-pager that highlights how Automated Marketing simplifies renter outreach and enhances the leasing experience.
Ownership
Defined key benefits of Automated Marketing
Crafted compelling copy to drive interest and adoption
Structured the one-pager for clarity, readability, and impact
Worked with design and product teams to ensure aligned messaging and visuals
DOWNLOAD HERE
PROJECT
Jetty Deposit case study
Challenge
Show how Jetty Deposit minimizes risk for property managers while enhancing resident satisfaction.
Solution
Develop a case study highlighting real-world results with data-driven insights from a Jetty Deposit success story.
Ownership
Conducted research and interviews to gather partner insights
Wrote a narrative supported by data and testimonials
Worked with the design team to enhance readability and visual appeal
Aligned copy with brand voice
DOWNLOAD HERE
PROJECT
Jetty Credit FAQs
Challenge
Offer properties a detailed resource that addresses common questions about Jetty Credit, clarifying its functionality and benefits.
Solution
Develop detailed FAQs that cover key topics like enrollment, credit reporting, payment processes, and troubleshooting.
Ownership
Researched common concerns and industry best practices to inform content
Wrote informative answers to key questions
Structured the guide for easy navigation and quick reference
Collaborated with product and support teams to ensure accuracy and completeness
DOWNLOAD HERE
