Product education

As a Senior Product Marketing Manager at Jetty, I created resources that fostered strong partnerships and drove business impact. I developed training decks, FAQs, email campaigns, on-demand webinars, and more.

PROJECT

Claims Portal one-pager

Challenge

Develop a resource for reps to share with properties, enabling them to navigate the new Claims Portal with ease when submitting and managing Jetty claims.

Solution

Design a product one-pager that highlights key Claims Portal features, provides step-by-step guidance for common actions, and shares best practices for a seamless user experience.

Ownership

  • Wrote and structured a one-pager for clarity and ease of use

  • Identified the most important features and benefits to highlight

  • Developed step-by-step instructions for key actions within the portal

  • Collaborated with design and product teams to ensure accuracy and usability

DOWNLOAD HERE

PROJECT

Claims Portal guide

Challenge

Provide partners with a comprehensive resource to address frequently asked questions and best practices for effectively using the new Claims Portal.

Solution

Develop a detailed guide outlining key workflows, troubleshooting tips, and best practices to help properties confidently navigate the portal and streamline claims processing.

Ownership

  • Identified common pain points and FAQs to inform content

  • Developed clear, actionable best practices

  • Structured the guide for easy navigation and quick reference

  • Partnered with product and support teams to validate accuracy

  • Incorporated real-world scenarios to enhance usability

DOWNLOAD HERE

PROJECT

Claims Portal email

Challenge

Develop a resource to help properties navigate the new Claims Portal, making it easier to submit and manage Jetty claims.

Solution

Launch an email campaign providing step-by-step instructions, best practices, and links to additional Claims Portal support resources.

Ownership

  • Wrote email copy to drive partner adoption while emphasizing key benefits and enhancements of the new Claims Portal

  • Structured content for clarity, readability, and quick comprehension

  • Collaborated with design and product teams to ensure messaging and visuals were clear and engaging

  • Integrated stakeholder feedback to refine clarity and maximize effectiveness

Results

  • Open rate: 42%

  • Click-through rate: 54%

  • Read: 65%

DOWNLOAD HERE