Copywriting
As a Senior Product Marketing Manager at Jetty, I helped create content that communicated our products effectively. I developed website messaging, email campaigns, ad copy, one-pagers, video scripts, and more.
PROJECT
Jetty Rent webpage
Challenge
Communicate the value of Jetty Rent on jetty.com to drive awareness, interest, and conversions among renters.
Solution
Develop a webpage highlighting how Jetty Rent helps renters pay their rent on time by offering flexible rent payment options, with content focusing on key benefits, how it works, and what makes Jetty the smart choice.
Ownership
Wrote clear, persuasive, and conversion-driven copy to highlight key benefits and differentiators that resonate with the target audience
Structured content for readability and engagement
Collaborated with design to ensure a seamless user experience
Refined messaging based on stakeholder feedback and performance insights
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PROJECT
Jetty Credit one-pager
Challenge
Educate renters on how Jetty Credit can help them build their credit history by paying rent.
Solution
Develop a one-pager for leasing offices that explains how Jetty Credit works, highlights its benefits, and encourages renters to enroll, emphasizing its ease of use and ability to improve credit scores without adding debt.
Ownership
Wrote clear messaging to drive renter interest and enrollment
Highlighted key benefits, including credit-building potential and simplicity
Structured content for quick readability and impact
Partnered with design and product teams to ensure cohesive messaging and visuals
DOWNLOAD HERE
PROJECT
Blog posts
Challenge
Drive engagement, education, and brand awareness through blog content for both B2B and B2C audiences.
Solution
Develop a strategic pipeline of blog posts tailored to property managers (B2B) and renters (B2C). B2B content focused on industry trends, operational insights, and best practices for leveraging Jetty’s solutions, while B2C content provided renters with valuable financial tips, leasing guidance, and product education.
Ownership
Researched industry trends and audience pain points to develop relevant topics
Wrote engaging, informative, and SEO-optimized blog content
Aligned messaging with Jetty’s brand voice and business objectives
Collaborated with internal stakeholders to ensure accuracy and thought leadership
Monitored performance and adjusted content strategy based on engagement metrics
DOWNLOAD HERE